I was commissioned to create Secretly Obvious in December 2014, and since then, the business has grown to be a personal project. The founder of Secretly Obvious is an aromatherapist who creates custom skincare and sells essential oils. At first he wanted to incorporated his astrological counseling services and display his heart for holistic healing and teaching. I developed this brand from scratch, including the brand name. Everything from the logo, responsive website, store, blog, social media, graphics, skincare packaging, product photos, photo editing, and marketing was conceptualized and brought to life by my both of our imaginations. I am continually working on this project and look forward to seeing more growth! Below is the evolution of the 4 years of work for this project.